Monday, April 21, 2008

Ask someone who cares.

Is print dead?

That seems to be the #1 question in the publishing industry these days. We're heading full-tilt-boogie into a brand-new recession, after all, and that means advertisers and marketers everywhere are tightening their purse strings. As if print magazines didn't already have enough challenges, now we get to look forward to this.

I've been reading a lot of pontification and

Thursday, April 17, 2008

I never thought of it like that.

Here is a little bite of food for thought to get you through the morning break. This comes from yesterday's MMPA editors' roundtable.

Editors, when you are hiring writers, how important are clips when it comes to your final decision? For me, they have always been the makers or breakers. A resume tells me little. According to resumes, everyone can write. I can't evaluate a writer until I see what

Wednesday, April 9, 2008

This is what they tell me.

Hi. My name is Serenity, and I am a Millennial.

That is what those who determine generational demographics say, anyway. Depending on the source, Millennials are those individuals born after '77, '78... '82, '84... right on up to '88, from what I've found. Ill-defined the generation seems to be, but according to most sources, I fall in there somewhere.

Within the industry for which I write, much